Looking into your crystal ball
1) First the concept. What do YOU want to do? What do the people that frequent the internet want? First and foremost, right behind email, people online are looking for information. There are places online you can go to research hot topics, such as Overture's Keyword Selector Tool. Here you can see how many times a word or phrase was searched in the last month. You can do a Google search for these terms to see how many websites are already available sharing that information. As you keep narrowing down your focus, balance between your passion, what other people want, and what's already available. A very small niche with very little competition with targeted promotions can become a very lucrative business.
Your Shopping List
2) Now the infrastructure, the Short List:
a) internet real estate = a website. This can be an affiliate site or your own. You can get a free website with no outside advertising here: http://www.finitesite.com
b) products: No matter what your interests, there's an affiliate program with products that fit; you may want to sell related ebooks, Amazon.com books, etc. Clickbank is a good place to find electronic information products.
c) tools: you will need a tracking system (known as a link tracker); an autoresponder; a link rotator.
d) knowledge: you will need a splash page program and/or some basic html and advertising knowledge. A free html tutorial: http://www.pagetutor.com
e) an expense budget, no matter how small at first.
In the next post we will discus about promotion.
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